Tim Boyd Photography - ASMP "A Clients Guide for Working With Photographers"

American Society of Media Photographers' "A Clients Guide for Working With Photographers"

Cont.
Avoid using the term "buyout"; it has no legal meaning and is subject to different interpretations. Buying the copyright could
greatly increase your costs without changing the value that the image has to you. Realistic usage needs should be weighed against budget considerations. Why pay more for something you might not need? Future licensing can be purchased as needed.

When negotiating usage remember: Rights not specifically granted are reserved to the photographer. Licensing agreements are specific with regard to the end user. Design firms and advertising agencies license images as agents for their clients, but these rights are unassignable to other parties. Precise usage language should appear on the estimate, purchase order, delivery memo and invoice. Possession of transparencies, photographs or negatives does not give one the right to reproduce or copy them.

When your needs outweigh your budget.
Distinguish between your wants and your needs. Instead of cutting corners on quality, look for getting greater value from your photography dollar. There are always ways to pay less for photography - but bargains can be expensive.
Know when the expertise of the photographer will save money in the long run. Find out what services the photographer can offer to make your job easier, quicker, smoother. In all cases,be open and honest with the photographer when negotiating your assignment. Good communications can help you solve your
problems and achieve your goals.

Summary
Define your needs. Hire the photographer who fits the assignment. Look for value instead of shopping for price. Discuss rights issues up front when negotiating a fee. Licensing agreements should answer the basic questions of who will use the photograph, for what purpose, where it will appear and for how long will it be used.

Always get it in writing.

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Written by: Terry Pagos, Robert Rathe Designed by: Farin Design Group. ASMP executive director: Richard Weisgrau ASMP Director
of Publications: Peter Skinner ASMP thanks consultant Maria Piscopo for her contribution to this guide.

The American Society of Media Photographers, Inc. (formerly the American Society of Magazine Photographers) is a trade organization established in 1944 to further the interests of photographers. With more than 5,000 members worldwide, the ASMP plays a vital educational role in the business of photography through meetings, seminars and publications.

For a current membership directory and catalog of ASMP publications, write or call:ASMP
150 North Second Street
Philadelphia, PA 19106
Ph: 215-451-2767
Fax: 215-451-0880.

This publication was supported by a grant from: Eastman Kodak Company Professional Imaging.
© 1992 ASMP. All Rights Reserved.

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